Jugular is a creative boutique agency in the heart of the Meatpacking District in NYC. We think outside of the box and will create work with stopping power. Take a moment to check out our work.

10/10/2016

When it comes to Snapchat, many of the “rules” for brand marketing on social media get thrown out the window. While it certainly shares traits with Facebook, Twitter and Instagram, the key to effectively promoting your brand is understanding what sets Snapchat apart, and how to take advantage of its particular qualities. Check out our list below for the insights we’ve gleaned as we’ve snapped away.

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Posted by: Jugular at 08:46 pm

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09/07/2016

There is no one formula for a perfect Facebook Live broadcast, but there are plenty of things you can do to put your post in a position to succeed. We have an idea of what works and what doesn’t, and being the generous types, we’d like to share them with you.

1. Promote your broadcast in advance
In all likelihood, your post won’t be live for longer than 30 minutes. Give your followers or other interested parties a chance to set aside the time to tune in. Run an informative post a day or two ahead of time, clearly stating where and when the post will air.

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Posted by: Jugular at 03:07 pm

Labels: Facebook Live, social media, Facebook

11/12/2015

“Explore the world in real time through someone else's eyes,” reads Periscope’s self-description. Ambitious though it may sound, Periscope comes as close to capturing the immediate experiences of users across the globe as we’ve seen on a social media platform. It’s been said that on Twitter, everyone’s a comedian. on Instagram, photos are carefully posed. That’s not even going into the curation that goes into a Facebook profile.

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Posted by: Jugular at 08:20 pm

Labels: Periscope, social media, twitter, advertising, digital, live video

04/30/2015

Erin Lackey, our Creative Director, expresses her take on the question of...to Tinder or not to Tinder?

"To every client or creative out there tossing around a campaign idea to run on Tinder, stop thinking now. Tinder is a dating app not a social app. The expectation users have when logging on is that they will find others who are a looking for "love." So when they come across a fake profile account it feels exceptionally deceptive, and frankly invasive.

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Posted by: Jugular at 07:40 pm

Labels: Tinder, Huffington Post

03/14/2014

Original content generation at Jugular demands research, imagination and unique execution. Of course, tequila is a high-interest subject (with our staff and the target). This custom infographic was developed for social media use but will also make for a great poster.

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Posted by: Jugular at 02:17 pm

Labels: Infographic, Blue Nectar, Tequila

09/27/2013

Well, ADX 2013 is officially over. Here are a few images that we captured during the hectic week of seminars, workshops and parties.

1.
Advertising Week Jugular

Who: Sheryl Sandberg (COO, Facebook) and Joanna Coles (Editor in Chief, Cosmopolitan)
What: Lean In Panel
When: 9/24
Why: Women haven’t made enough progress in the past ten years. It’s time to change that.

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Posted by: Jugular at 08:08 pm

Labels: AWX, Advertising Week, Ad Week, Ad Week NYC

08/18/2013

It seems a simple enough question to ask, what are the most memorable ad characters of all time? Most people could name icons from their childhood, rattle off the taglines that remain to this day on the tip of their tongues or identify their children’s favorite characters, but ask them which of those are the best and why, and challenges arise. We’ve chosen the following characters based on the stories of their conception, their development over the decades and their lasting cultural significance.
 
 
Michelin Man
The Michelin Man has lived through the entirety of both the tire and automobile industries. He debuted in 1898 after being crafted by the company’s owners, brothers André and Édouard Michelin. The first Michelin Man was a mummy-like tire king named Bibendum, who held a glass filled with nails and broken glass at a banquet table. The copy in the first ad boasted that Michelin tires "drink up obstacles," or don't easily puncture, and featured the tire man toasting "Nunc est bibendum," or, “Now is the time to drink”.

A seemingly curious strategy, it is important to remember that motoring and bicycling—any sport that required Michelin tires—were activities for the well-educated elite. The tire king, white because tires were then made from white rubber, was well received in France and later even more so throughout Europe and the U.S.
 
 
Morton Salt Girl
Introduced to the American public in 1914, The Morton Salt Girl is the consummate example of how a single image can drive the story of a product. When Morton Salt began a national advertising campaign to promote a new humidity-friendly loose salt container, the little girl with the umbrella was pitched as a product icon. She was quickly adopted by the company and has seen few changes in the hundred years since. Even the tagline chosen for that initial ad - “When It Rains It Pours” - remains to this day.
 
 
Mr. Peanut
In 1916 a fourteen year old boy from suburban Pennsylvania won a Planters Peanuts new logo contest. His drawing of the anthropomorphized “Peanut Man” was the first generation of the now iconic monocle wearing, cane-bearing Mr. Peanut. Having appeared on almost every Planters package and advertisement since, Mr. Peanut is now even on Madison Ave’s Advertising Walk of Fame. His real name, if you wondered, is Mr. Bartholomew Richard Fitzgerald-Smythe, but as with all true sophisticates, he prefers to go by Mr. Peanut.
 
 
Jolly Green Giant
The Jolly Green Giant, the gentle mascot of the Minnesota Valley Canning Co., was once not very jolly or green at all. Inspired by a character from Grimm's Fairy Tales, he was named after an oversized variety of pea and was hunched, scruffy, and a bit barbaric. Thanks to Leo Burnett, he was quickly treated to a makeover (and a chiropractor.) The success of his rebranding was evident by 1950 when the company dubbed themselves the Green Giant Company. He is now commemorated by a 55-foot statue in Minnesota.
 
 
Tony the Tiger
The result of a mascot contest for Kellogg's new Frosted Flakes cereal, Tony the Tiger won the public's affection during the 1950s through radio and television campaigns that featured the friendly animated tiger chatting with real celebrities. With a very recognizable voice and catchphrase, the character was extended in the 1970s when he was given an Italian-American nationality and family. One of the few icons not frozen in time, Tony the Tiger reigned supreme until the 2000s when he officially retired and bequeathed his title to his brawny, sports-loving son Tony Jr. The legacy lies in the company's loyalty to the simple catch phrase, “They're Grrrrreat!” and its delivery, of course, which hasn't changed since its inception.
 
 
Marlboro Man
An incredible departure from how we now consider the brand, Marlboros were initially introduced in 1924 as the lady’s cigarette. They became even less popular with men in the 1950s after studies showed that smoking caused cancer. It was the simple need to popularize filtered cigarettes that flipped the brand on its head. Marlboros were infused with machismo and in their renaissance one of the most influential icons was born. Masculinity, independence and freedom further became the cornerstones of the brand with the creation of Marlboro Country, a place where a man would forever be able to ride off into the sunset.
 
 
Cap'n Crunch
Horatio Magellan Crunch, better known as Cap’n Crunch, came of age in the early 1960s, when Saturday morning cartoons defined children’s weekends all across America. Through this, the Quaker Oats Company sought to appeal to kids through adventure and storytelling. Animation renegade Jay Ward created Cap’n Crunch, then gave him a personality, a ship, a kid crew and a pup sidekick. In both the commercials and the comic books that accompanied cereal boxes, Cap’n Crunch and his crew faced the cereal-stealing pirate Jean LaFoote and “crunchatized” any problems that arose.
 
 
Ronald McDonald
In 1963 McDonalds had just sold 1 billion hamburgers and attained 500 restaurants across the country. They hoped for a new mascot to grow with the rising company, as the hamburger-headed Speedee wasn't doing much for brand recognition.The company hired a man named Willard Scott, the creator of a very successful show called Bozo’s Circus, to create a new mascot to aid brand recognition.

After the launch of the now ubiquitous Ronald McDonald, hamburger sales rose a rapid 30%. Although Ronald McDonald is from humble beginnings— the first costume had a paper cup nose and a cardboard tray hat— Ronald was named the company’s CHO (Chief Happiness Officer) in 2003 and is one of the most internationally recognized icons of all time.
 
 
Pillsbury Doughboy
The Pillsbury Doughboy, the smiley icon built to personify freshness, is another product of a Leo Burnett round table brainstorm. Once a simple plaster puppet with five bodies and fifteen heads, he entered American kitchens in 1965 via stop-motion animation.

Featured from the outset with a chef’s hat and portrayed as a friendly kitchen helper, the Doughboy has since been reconfigured into an opera singer, a rapper, a rock star, a poet, a painter, a ballet dancer, a skydiver and a skateboarder. He also plays the harmonica, the accordion and the electric guitar. Oh, and the bugle, when he’s not too busy giggling.
 
 
Energizer Bunny
If advertising icons were categorized as archetypes, the Energizer Bunny would be “The Trickster.” When Energizer sought a way to edge ahead of its competitor Duracell in the late 1980s, the company launched a direct parody campaign. Appropriating the icon that Duracell had been using for 15 years and recycling their claim, they convinced consumers that, no, their batteries were longer-lasting. Why? Because they said so.
 
© Jugular 2013

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Posted by: Jugular at 06:22 pm

Labels: Most Memorable Ad Characters, History of Top 10 Ad Characters, Top Ten Ad Characters, Memorable Ad Characters, Top Ad Icons of all time, Advertising Icons, Memorable Advertising Icons

10/31/2012

Presidential campaign marketing slogans have evolved tremendously from 1840 to today. We have found six strong trends that define the most memorable and compelling slogans.
Click image to enlarge.

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Posted by: Jugular at 07:25 pm

Labels: Political slogans, campaign slogans, presidential campaign trends