Scott Lackey Background Bio Jeff Griffith Background Bio I Jugular Advertising

SCOTT LACKEY, STRATEGIC DIRECTOR | JEFF GRIFFITH, CREATIVE DIRECTOR

Proud Cheesehead (Go Badgers!) Designed logos in college for cases of Coca Cola. Worked at 32 advertising agencies all over the U.S. including Hawaii. At 25, set up a scholarship at his alma mater in Wisconsin. Auditioned for the original Star Search four times. (in Stand-up Comedy) Fast Food, Automotive, Retail Communication experience. Does a mean AC/DC at Karaoke. Helped relaunch Chesterfield in 110 countries 35 languages. Used to publish/design a national magazine called ATOMIC, all about retro culture. Can recite the US Presidents in order. (stupid human trick) Describes ads by the fonts used.

Ohio Buckeye till age 17. Ex-NYU professor of English. Obsessed with the music of U2...concert bootlegs, unreleased material, videos, uses Bono in random conversation, etc. Launched IBM Personal Computer when a ’Äúbaby AE.’Äù Launched Sony Walkman when a ’Äúkid’Äù on client side. Launched first no-fee credit card. Managed every type of account: $250,000 to $125 million. Cars, food, pharma, tech, corporate, finance, retail experience. Two stints at McCann Erickson. Worked at Dick Lord, Roy Grace & Diane Rothschild, Jerry Della Femina agencies. Director of Research and Planning at Lord, Einstein, O’ÄôNeill. Cell phone ALWAYS goes off in every meeting. (But now it plays U2’Äôs Vertigo...so it’Äôs not terrible)