This program, in many ways, defines one of the directions innovative social media campaigns will take in the future. The complex and multi-tiered campaign emanated from Remy’s club sampling program for a new white cognac. On-premise videos were shot on iPads and then uploaded to Facebook for voting to elect “Ringleaders” by city. Each participant was also emailed their own video to upload onto their social media pages. Jugular helped construct the systems and private YouTube network to drive the video sharing that stretched seamlessly from the club to the cloud.