Digital
Website Design & Development
- Site architecture
- Paper testing
- Qualitative testing
- Content strategy
- Custom interface design
- Copywriting
- Embedded SEO
- Development
Search Engine Optimization (SEO)
- Quantitive competitive analysis
- Determination of key words
- Implementation of key words in tags and copy
- Video and Image optimization
- Link back programs
Search Engine Marketing (SEM)
- Campaign management, execution, and reporting
- Testing and optimization
- Ongoing analytics & reporting
Customer Relationship Management Program (CRM)
- Customer database building
- Segmentation
- Development of a custom program (email marketing, social media)
- Analytics & tracking
Social Media
- Overall social media strategy & planning
- Content strategy & growth strategy
- Set up & design of all social pages
- Custom design & programming
- Development of promotions, contests, and sweepstakes
- Daily page management
- Custom analytics & reports
- Search optimization through social media
- Video production