Example of Guerrilla Marketing Success | Jugular Advertising

AN EXAMPLE OF GUERRILLA MARKETING SUCCESS: PROMETA

Jugular’Äôs campaign for Prometa focused on a drug addiction treatment based on the biological and chemical properties of the brain. Prometa has been hotly debated. Our guerrilla marketing questioning whether Chris Farley was completely responsible for his untimely death was equally controversial. Just five Los Angeles billboards and an LA radio spot, costing in the very low six figures, received massive national coverage--from five minutes on the Today Show on a Monday morning to two million results in a Google search. Prometa received at least ten million dollars of free coverage. That’Äôs because we strive to create edgy advertising which will become case studies in the benefits of guerrilla marketing. And, more importantly, serve addicts and their families who are seeking better mental health and a successful treatment for their addiction.