Key Advantages of Viral Marketing | Jugular Advertising

AN EXAMPLE OF THE KEY ADVANTAGES OF VIRAL MARKETING: CANTERBURY INSTITUTE

If you’Äôre interested in viral advertising that spreads overnight, this print ad for the Canterbury Center for addiction treatment is the one to look at. ’ÄúDon’Äôt Die Lindsay’Äù ran once in the morning New York Post. The story was immediately picked up by the internet commentators, rapidly running on over 150 separate sites throughout the world. By 11 AM the ad was projected on the large screen behind the women of The View while Elizabeth Hasselbeck was engaged in a heated debate with one of her co-hosts. At 4 PM our client appeared live on Neil Cavuto’Äôs Show on Fox News. Then there was MSNBC, CNN and even Howard Stern. The ad ran once. We spent in the low five figures, generating about a million dollars in free coverage. Phones at the client rang off the hook and their web visits soared. ’ÄúDon’Äôt Die Britney’Äù, another ad in the series which only appeared a single time, generated a similar response.