A Target Marketing Agency in New York | Jugular Advertising

A TARGET MARKETING AGENCY IN NEW YORK

Jugular’Äôs target marketing capabilities are best illustrated by these anti addiction advertising and street marketing messages’Äîfocused on meth abuse within the gay audience. We’Äôve interviewed gay addicts and their partner/caregivers in depth. Together. Often in heartbreaking dialogues. We’Äôve uncovered the emotional bonds in their relationships which resulted in the graphic ad seen here. Unlike all of the other advertising in gay magazines showing happy, healthy people, this is a rare realistic picture that defines demographic characteristics to achieve a market segmentation which is highly relevant. And highly emotional. We’Äôve also taken the anti-addiction message to the target audience through extensive New York City street marketing during Gay Pride Week, including the enormous Gay Pride Parade.